The information on this page pertains to program requirements for students who matriculated in the 2024-2025 academic year. View requirements for previous catalog years here.
The Marketing major provides both a theoretical understanding and a managerial/applied perspective regarding the principles of marketing and an understanding of marketing’s interaction with other functional areas of the organization. Marketing majors receive a broad exposure to the diversity of marketing activities and an opportunity to tailor the program to their own interests. Central to these ends, the courses develop an understanding of the vocabulary of marketing, the process of exchange and the role of relevant information in decision-making. Experience with diagnosing and analyzing marketing problems as well as developing and implementing courses of action is emphasized.
Students of marketing prepare for professional careers in marketing management, product management, marketing research, consumer analysis, advertising management, selling and promotion, brokerage, and related positions.
The marketing major has a set of required courses and three elective courses, two of which must be marketing courses. Students wishing to emphasize a sub-area in marketing should consult with their advisors on the best electives to select.
|
Course |
Credits |
|
Business Core Courses |
|
|
ACCT 041 - Introduction to Financial Accounting |
3 |
|
ACCT 042 - Introduction to Managerial Accounting |
3 |
|
BLAW 060 - Business Law I |
3 |
|
BUS 001 – Welcome to Business |
1 |
|
BUS 002 – Career Readiness and Professionalism |
1 |
|
BUS 003 – Personal Branding Excellence |
1 |
|
BUS 004 – Pursuing Your North Star |
1 |
|
BUS 070 - Globalization |
3 |
|
BUS 195 - Business Strategy and Policy |
3 |
|
ECON 002 - Principles of Microeconomics |
3 |
|
IS 044 - Microsoft Office Tools for Business Analysis |
2 |
|
IS 075 - Information Technology and Business |
3 |
|
FIN 101 - Corporate Finance |
3 |
|
MATH 028 - Business Calculus (or higher) |
3 |
|
MGMT 110 - Organizational Behavior |
3 |
|
MGMT 120 - Management of Operations |
3 |
|
MKTG 101 - Marketing Principles |
3 |
|
ACTS 13/L1 - Introduction to Probability I, or |
3.5, or 3 |
|
ACTS 135 - Mathematical Statistics, or |
3 |
|
Marketing Major Courses (16 credits) |
|
|
MKTG 113 - Marketing Research |
3 |
|
MKTG 115 - Consumer Behavior |
3 |
|
MKTG 120 - Digital Marketing |
3 |
|
MKTG 195 - Marketing Management |
3 |
|
PSY 001 - Introduction to Psychology (with lab) |
4 |
|
All Marketing majors must take 3 elective courses (9 hours total), two of which (6 hours) must be MKTG courses. |
|
|
Select at least two of the following |
|
|
MKTG 102 - Professional Selling |
3 |
|
MKTG 104 - Sales Management |
3 |
|
MKTG 106 - Integrated Marketing Communications |
3 |
|
MKTG 111 – Direct & Interactive Marketing |
3 |
|
MKTG 130 – Marketing Analytics |
3 |
|
MKTG 170 – Global Marketing |
3 |
|
MKTG 180 – New Product Marketing |
3 |
|
MKTG 198/199 - Special Topics in Marketing |
3 |
|
Select no more than one of the following |
|
|
ART 021 – Digital Media |
3 |
|
BUS 191 – Business Internship for credit (3 hours) |
3 |
|
ECON 170 – Introduction to Econometrics |
3 |
|
IS 114 – Advanced Information Technology Applications |
3 |
|
IS 145 – Website Technology |
3 |
|
IS 160 – Database Management |
3 |
|
JMC 058 – Foundations of Visual Communications |
3 |
|
JMC 085 – Public Relations Principles |
3 |
|
JMC 117 – Media Analytics and Insights |
3 |
|
MGMT 182 – Human Resource Management |
3 |
|
MGMT 184 – Leadership and Personal Development |
3 |
|
MGMT 186 – Compensation and Benefits |
3 |
|
TOTAL |
73 – 73.5 |
The minor in marketing is designed for students who would like to supplement their degree with a set of skills and understandings in the field of marketing. The following courses are required.
| Course | Credits |
| ECON 002 - Principles of Microeconomics | 3 |
| MKTG 101 - Marketing Principles | 3 |
| MKTG 115 - Consumer Behavior | 3 |
| MKTG 120 – Digital Marketing | 3 |
| PSY 001 - Introduction to Psychology (with lab) | 4 |
| Electives - Select two from the following | 6 |
| MKTG 102 - Professional Selling | 3 |
| MKTG 104 - Sales Management | 3 |
| MKTG 106 - Integrated Marketing Communications | 3 |
| MKTG 111 - Direct and Interactive Marketing | 3 |
| MKTG 113 - Marketing Research | 3 |
| MKTG 130 - Marketing Analytics | 3 |
| MKTG 170 - Global Marketing | 3 |
| MKTG 180 - New Product Marketing | 3 |
| MKTG 195 - Marketing Management | 3 |
| TOTAL | 22 |
A total of 6 hours of transfer credit may be applied toward the required courses for the Marketing minor. The Marketing minor must have a 2.00 GPA or above.
The information in this catalog does not constitute a contract between the university and the student. The university reserves the right to make changes in curricula, admission policies and processes, tuition and financial aid, academic standards and guidelines, student services and any other regulations or policies set forth in this catalog without giving prior notice.