School of Journalism and Mass Communication

Strategic Political Communication

The information on this page pertains to program requirements for students who matriculated in the 2019-2020 academic year.  View requirements for previous catalog years here.

Program Option

Bachelor of Arts in Journalism and Mass Communication (B.A.J.M.C.) with a major in Strategic Political Communication

Strategic Political Communication web page


Strategic Political Communication majors gain the skills to communicate effectively within and through a complex media environment, enabling them to pursue a career in advocacy, political campaigns, government relations and related fields.

The Strategic Political Communication major enrolls about 12 students. Average class size is 20 students.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 115 accredited programs worldwide. To earn accreditation, schools meet 9 standards, which address such issues as class size, diversity, student services and curriculum. Accreditation reviews occur every 6 years. Drake’s program has been continuously accredited, most recently in 2011.

Degree Requirements

  • Meet all requirements of the Drake Curriculum
  • Maintain a 2.0 grade point average during the first 30 credit hours
  • Maintain a 2.25 grade point average at Drake after the 30th credit hour
  • Maintain a 2.25 grade point average in SJMC course work after the 30th credit hour

Students should work with their advisers to ensure selection of courses best-suited to their educational and career objectives.  Please see Graduation Requirements and Regulations sections of the catalog for additional information.

Strategic Political Communication Major Requirements

Required courses for the Strategic Political Communication major are as follows:

Course Credits
School of Journalism and Mass Communication Core Courses
INTD 025 - Bulldog Foundations 1
JMC 030 - Mass Media in a Global Society 3
JMC 031 - Multimedia Lab 1
JMC 040 - Pre-Professional Workshop 1
JMC 041 - Financial Fundamentals for Communication Professionals 1
JMC 054 - Reporting and Writing Principles 3
JMC 055 - Digital Media Strategies 3
JMC 059 - Introduction to Visual Communication 3
JMC 104 - Communication Law and Ethics 3
POLS 001 - American Political System 3
Non-SJMC courses - Select 72 credits of courses not offered within the SJMC. At least 48 of those credits must come from the College of Arts & Sciences and must include POLS 001 and one course in sociology (SCSS). ECON 002, ECON 010, STAT 040, STAT 050, STAT 060, STAT 071, entrepreneurship (ENTR), and Health Sciences (HSCI) count as Arts & Sciences credit. At least 40 credits must be in courses numbered 100 or higher. 80
Area of Concentration - All SJMC majors must complete a 21-credit block of courses not offered within the SJMC. This block must be approved by the student's adviser and dean. At least 12 of these credits must be in courses numbered 100 or higher. Courses taken to satisfy requirements in other areas may also count toward this requirement. 21
Strategic Political Communication Major Courses
JMC 085 - Public Relations Principles 3
JMC 088 - Introduction to Strategic Political Communication 3
JMC 123 - Public Relations Writing 3
JMC 138 - Organizational Public Affairs 3
JMC 143 - Public Relations Planning and Management 3
JMC 147 - SPC Capstone 3
POLS 113 - American Electoral Process 3
POLS 116 - Media and Modern Politics 3
POLS 095 - Methods in Politics, or
SCSS 159 - Methods of Social Research, or
STAT 050 - Statistics for Social Science
SCSR 128 - Argumentation and Advocacy 3
Electives - Select six credits from the following:
JMC 076 - Advertising Principles 3
JMC 099 - Special Topics 3
POLS 114 - Public Opinion 3
POLS 166 - Comparative Political Parties 3

The information in this catalog does not constitute a contract between the university and the student. The university reserves the right to make changes in curricula, admission policies and processes, tuition and financial aid, academic standards and guidelines, student services and any other regulations or policies set forth in this catalog without giving prior notice.