School of Journalism and Mass Communication

Magazine and Brand Media

Program Options

  • Bachelor of Arts in Journalism and Mass Communication (B.A.J.M.C.) with a major in Magazine and Brand Media

Magazine and Brand Media web page

The information on this page pertains to program requirements for students who matriculated in the 2022-2023 academic year.  View requirements for previous catalog years here.

Program Overview

The magazine and brand media major prepares students to be magazine writers, editors and creative directors for print and online publications. As part of their coursework, students:

  • Write magazine articles for consumer, trade and organization magazines.
  • Work as staff members for the nationally award-winning Think magazine, Urban Plains digital magazine, and other titles and websites published through the E.T. Meredith Center for Magazine Studies.
  • Produce a business plan and design for a magazine prototype of their own.

Unique to Drake: Drake is one of the few private, liberal arts colleges to provide a full four-year sequence for magazines. Many magazine and brand media majors also work outside of classes on the nationally award-winning Drake Magazine.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 115 accredited programs worldwide. To earn accreditation, schools meet 9 standards, which address such issues as class size, diversity, student services and curriculum. Accreditation reviews occur every 6 years. Drake's program has been continuously accredited, most recently in 2016.

Degree Requirements

  • Meet all requirements of the Drake Curriculum
  • Maintain a 2.0 grade point average during the first 30 credit hours
  • Maintain a 2.25 grade point average at Drake after the 30th credit hour
  • Maintain a 2.25 grade point average in SJMC course work after the 30th credit hour

Students should work with their advisers to ensure selection of courses best-suited to their educational and career objectives.  Please see Graduation Requirements and Regulations sections of the catalog for additional information.

Magazine and Brand Media Major Requirements

Required courses for the Magazine and Brand Media major are as follows:

Course Credits
School of Journalism and Mass Communication Core Courses
JMC 030 - Mass Media in a Global Society 3
JMC 031 - Multimedia Lab 1
JMC 040 - Pre-Professional Workshop 1
JMC 041 - Financial Fundamentals for Communication Professionals 1
JMC 054 - Reporting and Writing Principles 3
JMC 055 - Digital Media Strategies 3
JMC 104 - Communication Law and Ethics 3
Area of Concentration - All SJMC majors must complete a 21-credit block of courses not offered within the SJMC. This block must be approved by the student's adviser and dean. At least 12 of these credits must be in courses numbered 100 or higher. Courses taken to satisfy requirements in other areas may also count toward this requirement. 21
Magazine and Brand Media Major Courses
JMC 057 - Video Production 3
JMC 058 - Foundations of Visual Communication 3
JMC 070 - Media Editing 3
JMC 085 - Brand Media Principles 3

JMC 105 - Web Content and Development, or 

JMC 195 - App Design

JMC 119 - Brand Media Planning 3
JMC 172 - Journalism Capstone 3
Select three of the following  
JMC 103 - Public Affairs Reporting 3
JMC 120 - Magazine Freelance Writing 3
JMC 161 - Advanced Magaine Staff Writing 3
JMC 168 - Advanced Reporting for Print and Online 3
JMC 173 - Reporting for TV & The Web 3
JMC Electives (advisor approval) 3


Magazine and Brand Media Minor Requirements

The magazine media minor provides students with an overview of how to tell meaningful stories, deliver reliable information and communicate effectively with an audience. Students gain experience in basic magazine writing and editing. Students also have the opportunity to select from several courses for magazine journalists including options such as web page design, video production, and feature writing.

Required courses for the Magazine Media minor are as follows:

Course Credits
JMC 054 - Reporting and Writing Principles 3
JMC 070 - Media Editing 3
JMC 104 - Communication Law and Ethics 3
JMC 119 - Brand Media Planning, or
JMC 120 - Feature Writing
JMC 055 - Digital Strategies, or
JMC 105 - Web Page Design
JMC 058 - Foundations of Visual Communication, or
JMC 100 - Electronic Field Production
JMC 161 - Magazine Staff Writing 3

The information in this catalog does not constitute a contract between the university and the student. The university reserves the right to make changes in curricula, admission policies and processes, tuition and financial aid, academic standards and guidelines, student services and any other regulations or policies set forth in this catalog without giving prior notice.