School of Journalism and Mass Communication

Digital Media Production

Program Option

  • Bachelor of Arts in Journalism and Mass Communication (B.A.J.M.C.) with a major in Digital Media Production

Digital Media Production web page

The information on this page pertains to program requirements for students who matriculated in the 2022-2023 academic year.  View requirements for previous catalog years here.

Program Overview

Digital Media Production majors develop the skills to use a multimedia palette of video, audio, still photography and text across a variety of platforms, including broadcast video and audio, web, tablets and smart phones. They work as skilled digital media producers for television, radio, websites, sports networks, commercials, documentary, films or corporate communication.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 115 accredited programs worldwide. To earn accreditation, schools meet 9 standards, which address such issues as class size, diversity, student services and curriculum. Accreditation reviews occur every 6 years. Drake’s program has been continuously accredited, most recently in 2016.


Degree Requirements

  • Meet all requirements of the Drake Curriculum
  • Maintain a 2.0 grade point average during the first 30 credit hours
  • Maintain a 2.25 grade point average at Drake after the 30th credit hour
  • Maintain a 2.25 grade point average in SJMC course work after the 30th credit hour

Students should work with their advisers to ensure selection of courses best-suited to their educational and career objectives.  Please see Graduation Requirements and Regulations sections of the catalog for additional information.


Digital Media Production Major Requirements

Required courses for the Digital Media Production major are as follows:

Course Credits
School of Journalism and Mass Communication Core Courses
JMC 030 - Mass Media in a Global Society 3
JMC 031 - Multimedia Lab 1
JMC 040 - Pre-Professional Workshop 1
JMC 041 - Financial Fundamentals for Communication Professionals 1
JMC 054 - Reporting and Writing Principles 3
JMC 055 - Digital Media Strategies 3
JMC 104 - Communication Law and Ethics 3
Area of Concentration - All SJMC majors must complete a 21-credit block of courses not offered within the SJMC. This block must be approved by the student's adviser and dean. At least 12 of these credits must be in courses numbered 100 or higher. Courses taken to satisfy requirements in other areas may also count toward this requirement. 21
Digital Media Production Major Courses
JMC 057 - Video Production 3
JMC 059 - Visual Communication Methods 3
JMC 067 - Digital Audio Writing and Production 3
JMC 075 - Digital Photography 3
JMC 105 - Web Page Design 3

JMC 172 - Journalism Capstone, or

JMC 145 Advertising Campaign Capstone

3
JMC 114 - Advanced Video Production, or
JMC 116 - Documentary Production
3
JMC TOTAL 44
TOTAL 120

The information in this catalog does not constitute a contract between the university and the student. The university reserves the right to make changes in curricula, admission policies and processes, tuition and financial aid, academic standards and guidelines, student services and any other regulations or policies set forth in this catalog without giving prior notice.