School of Journalism and Mass Communication

Digital Media Production

The information on this page pertains to program requirements for students who matriculated in the 2020-2021 academic year.  View requirements for previous catalog years here.

Program Option

Bachelor of Arts in Journalism and Mass Communication (B.A.J.M.C.) with a major in Digital Media Production

Digital Media Production web page

Program Overview

Digital Media Production majors develop the skills to use a multimedia palette of video, audio, still photography and text across a variety of platforms, including broadcast video and audio, web, tablets and smart phones. They work as skilled digital media producers for television, radio, websites, sports networks, commercials, documentary, films or corporate communication.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 115 accredited programs worldwide. To earn accreditation, schools meet 9 standards, which address such issues as class size, diversity, student services and curriculum. Accreditation reviews occur every 6 years. Drake’s program has been continuously accredited, most recently in 2011.

Degree Requirements

  • Meet all requirements of the Drake Curriculum
  • Maintain a 2.0 grade point average during the first 30 credit hours
  • Maintain a 2.25 grade point average at Drake after the 30th credit hour
  • Maintain a 2.25 grade point average in SJMC course work after the 30th credit hour

Students should work with their advisers to ensure selection of courses best-suited to their educational and career objectives.  Please see Graduation Requirements and Regulations sections of the catalog for additional information.

Digital Media Production Major Requirements

Required courses for the Digital Media Production major are as follows:

Course Credits
School of Journalism and Mass Communication Core Courses
INTD 025 - Bulldog Foundations 1
JMC 030 - Mass Media in a Global Society 3
JMC 031 - Multimedia Lab 1
JMC 040 - Pre-Professional Workshop 1
JMC 041 - Financial Fundamentals for Communication Professionals 1
JMC 054 - Reporting and Writing Principles 3
JMC 055 - Digital Media Strategies 3
JMC 059 - Introduction to Visual Communication 3
JMC 104 - Communication Law and Ethics 3
POLS 001 - American Political System 3
Non-SJMC courses - Select 72 credits of courses not offered within the SJMC. At least 48 of those credits must come from the College of Arts & Sciences and must include POLS 001 and one course in sociology (SCSS). ECON 002, ECON 010, STAT 040, STAT 050, STAT 060, STAT 071, entrepreneurship (ENTR), and Health Sciences (HSCI) count as Arts & Sciences credit. At least 40 credits must be in courses numbered 100 or higher. 80
Area of Concentration - All SJMC majors must complete a 21-credit block of courses not offered within the SJMC. This block must be approved by the student's adviser and dean. At least 12 of these credits must be in courses numbered 100 or higher. Courses taken to satisfy requirements in other areas may also count toward this requirement. 21
Digital Media Production Major Courses
JMC 057 - Video Production 3
JMC 063 - Video for Journalists 3
JMC 067 - Digital Audio Writing and Production 3
JMC 075 - Digital Photography 3
JMC 105 - Web Page Design 3
JMC 172 - Journalism Capstone 3
JMC 114 - Advanced Video Production, or
JMC 115 - Producing TV Sports, or
JMC 116 - Documentary Production
JMC Electives (Advisor Approval) 5

The information in this catalog does not constitute a contract between the university and the student. The university reserves the right to make changes in curricula, admission policies and processes, tuition and financial aid, academic standards and guidelines, student services and any other regulations or policies set forth in this catalog without giving prior notice.