The information on this page pertains to program requirements for students who matriculated in the 2024-2025 academic year. View requirements for previous catalog years here.
Students who pursue the Corporate Public Relations Certificate enhance their skills in reputation and issues management, leadership and crisis communication. Students take foundation courses in strategic communication, media relations and multicultural communication. They customize their learning by selecting from a menu of hands-on elective courses on topics like event planning, consumer behavior and customer relations.
| Course | Credits |
|---|---|
| JMC 080 - Foundations of Strategic Communication | 3 |
| JMC 153 - Business Unusual | 3 |
| JMC 155 - Media Relations | 3 |
| Select six one-credit electives from the list below | |
| JMC 162 - Event Planning and Management | 1 |
| JMC 164 - Crisis Communication and Issues Management | 1 |
| JMC 165 - Financial Communication and Investor Relations | 1 |
| JMC 166 - Leadership and Communication | 1 |
| JMC 167 - Polls and Public Opinion in Communications Research | 1 |
| JMC 169 - Data and Visual Storytelling | 1 |
| JMC 170 - Principles of Customer Relations | 1 |
| JMC 174 - Internal Communications Management | 1 |
The information in this catalog does not constitute a contract between the university and the student. The university reserves the right to make changes in curricula, admission policies and processes, tuition and financial aid, academic standards and guidelines, student services and any other regulations or policies set forth in this catalog without giving prior notice.