School of Journalism and Mass Communication

Digital Communication

Program Option

  • Bachelor of Arts in Journalism and Mass Communication (B.A.J.M.C.) with a major in Digital Communication

Communication web page

The information on this page pertains to program requirements for students who matriculated in the 2022-2023 academic year.  View requirements for previous catalog years here.

Program Overview

This online journalism and communications degree is focused on honing communication skills, but also provides a comprehensive and balanced approach that encourages you to tailor your education to your career goals. Drake’s customizable curriculum includes core online journalism courses in addition to public relations, advertising, social media, multimedia, and digital courses. You will graduate with in-demand expertise that will allow you to fast-track your career in a wide variety of fields, such as marketing, PR, advertising, journalism, and even non-profit or public policy.


Degree Requirements

  • Meet all requirements of the Drake Curriculum
  • Maintain a 2.0 grade point average during the first 30 credit hours
  • Maintain a 2.25 grade point average at Drake after the 30th credit hour
  • Maintain a 2.25 grade point average in SJMC course work after the 30th credit hour

Students should work with their advisers to ensure selection of courses best-suited to their educational and career objectives.  Please see sections of the catalog for additional information.


Communication Major Requirements

Required courses for the Communication major are as follows:

Course Credits
School of Journalism and Mass Communication Core Courses
JMC 030 - Mass Media in a Global Society 3
JMC 040 - Pre-Professional Workshop 1
JMC 041 - Financial Fundamentals for Communication Professionals 1
JMC 054 - Reporting and Writing Principles 3
JMC 055 - Digital Media Strategies 3
JMC 059 - Introduction to Visual Communication 3
JMC 104 - Communication Law and Ethics 3
Area of Concentration - All SJMC majors must complete a 21-credit block of courses not offered within the SJMC. This block must be approved by the student's adviser and dean. At least 12 of these credits must be in courses numbered 100 or higher. Courses taken to satisfy requirements in other areas may also count toward this requirement. 21
Communication Major Courses
Writing and Creation Elective (Choose Two)  
JMC 070 - Media Editing 3
JMC 161 - Magazine Staff Writing  3
JMC 107 - Persuasive Writing 3
Multimedia Elective (Choose One)  
JMC 068 - Video and Photo Storytelling 3
JMC 087 - Advanced Reporting for Print and Audio 3
JMC 105 - Web Page Design  3
JMC 137 - Applied Communication Capstone 3
JMC 144 - Cases in Ethical PR Practice 3
JMC 159 - Online Communication Capstone 3
Strategy and Execution Elective (Choose One)  
JMC 149 - Strategic Communication Planning  3
JMC 151 - Advanced Strategic Communication 3
JMC Total 44
TOTAL 120 

The information in this catalog does not constitute a contract between the university and the student. The university reserves the right to make changes in curricula, admission policies and processes, tuition and financial aid, academic standards and guidelines, student services and any other regulations or policies set forth in this catalog without giving prior notice.