School of Journalism and Mass Communication

Advertising

The information on this page pertains to program requirements for students who matriculated in the 2019-2020 academic year.  View requirements for previous catalog years here.

Program Options

Advertising web page


Program Overview

Advertising majors learn to combine critical thinking with creativity to deliver strategic messages to a targeted audience on behalf of a client.  Advertising majors obtain jobs such as advertising copywriter, account executive, researcher, digital producer, media planner, or social media strategist. Professionals in the advertising field have many options available, working for an advertising agency or a brand team, for corporations, nonprofits, media or trade organizations.

Advertising enrolls about 85 students.

Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 115 accredited programs worldwide. To earn accreditation, schools meet nine standards, which address such issues as class size, diversity, student services and curriculum. Accreditation reviews occur every six years. Drake’s program has been continuously accredited, most recently in 2011.


Degree Requirements

  • Meet all requirements of the Drake Curriculum
  • Maintain a 2.0 grade point average during the first 30 credit hours
  • Maintain a 2.25 grade point average at Drake after the 30th credit hour
  • Maintain a 2.25 grade point average in SJMC course work after the 30th credit hour

Required courses for the advertising major as as follows:

Students should work with their advisers to ensure selection of courses best-suited to their educational and career objectives.  Please see Graduation Requirements and Regulations sections of the catalog for additional information.


Advertising Major Requirements

Required courses for the Advertising major are as follows:

Course Credits
School of Journalism and Mass Communication Core Courses
INTD 025 - Bulldog Foundations 1
JMC 030 - Mass Media in a Global Society 3
JMC 031 - Multimedia Lab 1
JMC 040 - Pre-Professional Workshop 1
JMC 041 - Financial Fundamentals for Communication Professionals 1
JMC 054 - Reporting and Writing Principles 3
JMC 055 - Digital Media Strategies 3
JMC 059 - Introduction to Visual Communication 3
JMC 104 - Communication Law and Ethics 3
POLS 001 - American Political System 3
SCSS XXX -  3
Non-SJMC courses - Select 72 credits of courses not offered within the SJMC. At least 48 of those credits must come from the College of Arts & Sciences and must include POLS 001 and one course in sociology (SCSS). ECON 002, ECON 010, STAT 040, STAT 050, STAT 060, STAT 071, entrepreneurship (ENTR), and Health Sciences (HSCI) count as Arts & Sciences credit. At least 40 credits must be in courses numbered 100 or higher. 80
Area of Concentration - All SJMC majors must complete a 21-credit block of courses not offered within the SJMC. This block must be approved by the student's adviser and dean. At least 12 of these credits must be in courses numbered 100 or higher. Courses taken to satisfy requirements in other areas may also count toward this requirement. 21
Advertising Major Courses
ECON 002 - Principles of Microeconomics 3
JMC 057 - Video Production 3
JMC 076 - Advertising Principles 3
JMC 105 - Web Page Design 3
JMC 113 - Concepts in Consumer Awareness 3
JMC 124 - Copywriting and Content Design 3
JMC 139 - Advertising Account Planning 3
JMC 145 - Advertising Campaign Strategy 3
JMC 117 - Strategic Media Planning, or
JMC 141 - Strategic Message Design
3
MKTG 101 - Marketing Principles 3
PSY 001 - Introduction to Psychology 4
TOTAL 124

 


Advertising Minor Requirements

The advertising minor is designed to provide students who anticipate careers involving an advertising component, such as marketing, management and business, with a well-rounded background in advertising principles and concepts. In addition, there will be some exposure to advertising's creative process.

Required courses for the Advertising minor are as follows:

Course Credits
JMC 054 - Reporting and Writing Principles 3
JMC 076 - Advertising Principles 3
JMC 113 - Concepts in Consumer Awareness 3
JMC 124 - Copywriting and Content Design 3
JMC 139 - Advertising Account Planning 3
JMC 145 - Advertising Campaign Strategy 3
JMC 057 - Video Production, or
JMC 059 - Introduction to Visual Communication
3
JMC 117 - Strategic Media Planning, or
JMC 141 - Strategic Message Design
3
TOTAL 24

 

The information in this catalog does not constitute a contract between the university and the student. The university reserves the right to make changes in curricula, admission policies and processes, tuition and financial aid, academic standards and guidelines, student services and any other regulations or policies set forth in this catalog without giving prior notice.