Sports Media and Communication majors learn to communicate effectively across multiple channels and demonstrate expertise in researching, concepting and creating dynamic sports-related storytelling and strategic projects that meet media and/or organization goals. They work in a variety of settings with college, semi-pro and professional sports teams; TV stations; news outlets; and marketing firms.
Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 115 accredited programs worldwide. To earn accreditation, schools meet 9 standards, which address such issues as class size, diversity, student services and curriculum. Accreditation reviews occur every 6 years. Drake’s program has been continuously accredited, most recently in 2024.
Degree Requirements
- Meet all requirements of the Drake Curriculum
- Maintain a 2.0 grade point average during the first 30 credit hours
- Maintain a 2.25 grade point average at Drake after the 30th credit hour
- Maintain a 2.25 grade point average in SJMC course work after the 30th credit hour
Students should work with their advisers to ensure selection of courses best-suited to their educational and career objectives. Please see Graduation Requirements and Regulations sections of the catalog for additional information.
Sports Media and Communication Major Requirements
Required courses for the Sports Media and Communication major are as follows:
Course List | Code | Title | Hours |
| JMC 030 | MASS MEDIA IN A GLOBAL SOCIETY | 3 |
| JMC 031 | MULTIMEDIA LAB | 1 |
| JMC 040 | PRE-PROFESSIONAL WORKSHOP | 1 |
| JMC 041 | FINANCE FUNDAMENTALS FOR COMMUNICATION PROFESSIONALS | 1 |
| JMC 054 | REPORTING AND WRITING PRINCIPLES | 3 |
| JMC 055 | DIGITAL MEDIA STRATEGIES | 3 |
| JMC 104 | COMMUNICATION LAW AND ETHICS | 3 |
| JMC 057 | VIDEO PRODUCTION | 3 |
| JMC 058 | FOUNDATIONS OF VISUAL COMMUNICATION | 3 |
| JMC 079 | INTRO TO SPORT MEDIA AND COMMUNICATION | 3 |
| JMC 100 | ELECTRONIC FIELD PRODUCTION | 3 |
| JMC 112 | | |
| JMC 115 | SPORTS PRODUCTION | 3 |
| JMC 178 | SPORTS, PUBLICITY, & PROMOTION | 3 |
| 3 |
| 6 |
| 21 |
| 44 |