Advertising Minor
Advertising Minor Requirements
The advertising minor is designed to provide students who anticipate careers involving an advertising component, such as marketing, management and business, with a well-rounded background in advertising principles and concepts. In addition, there will be some exposure to advertising's creative process.
Required courses for the Advertising minor are as follows:
| Code | Title | Hours |
|---|---|---|
| JMC 031 | MULTIMEDIA LAB | 1 |
| JMC 054 | REPORTING AND WRITING PRINCIPLES | 3 |
| JMC 076 | ADVERTISING PRINCIPLES | 3 |
| JMC 113 | CONSUMER CULTURE | 3 |
| JMC 124 | ADVERTISING COPY AND CONTENT | 3 |
| JMC 139 | ADVERTISING RESEARCH & PLANNING | 3 |
| JMC 145 | ADVERTISING CAMPAIGN CAPSTONE | 3 |
| Select one of the following: | 3 | |
| VIDEO PRODUCTION | ||
| VISUAL COMMUNICATION METHODS | ||
| Select one of the following: | 3 | |
| MEDIA ANALYTICS AND INSIGHTS | ||
| ADVANCED STRATEGIC MESSAGING | ||
| Total Hours | 25 | |