Lower Level Coursework in Marketing

Restrictions: None

Restrictions: None

Upper Level Coursework in Marketing

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Provides a theoretical and practical understanding of the role of marketing in society. The course is focused on managerial decision making regarding markets, products and services, promotion, distribution, logistics, and pricing to satisfy customer needs and institutional goals. Prereq.: ECON 002 (concurrent ok) and sophomore standing.

You will learn the fundamentals of professional selling and about those aspects of management that have a direct impact on your job. The selling skills you develop will include prospecting, active listening, benefit presentation, objective handling, closing and territory management. Managerial topics will include recruiting, compensation, motivation and evaluation.

Restrictions: None

This course will cover management topics as they pertain to the sales organization. Subjects include forecasting, budgeting, territory design, recruiting, compensation and motivation, as well as evaluation. Emphasis will be placed on practical problem solving for salesforce managers. Prereq.: MKTG 102 (may be taken concurrently).

Restrictions: None

This course emphasizes the application and management of the various promotional techniques available to the organization. Specific attention is given to planning, coordinating, controlling, and evaluating the interrelated components of the entire promotional effort. Prereq.: MKTG 101 or graduate standing and consent of the Assistant Dean, Graduate Programs, College of Business and Public Administration.

Restrictions: None

An introduction to the theory and practice of direct and interactive marketing including mail order, direct response advertising, search engine marketing, lists and database marketing, measurability and accountability, and the cultivation of customers. Emphasis placed on the integration of marketing strategies across multi-channels including those emerging from new technologies. Prereq.: MKTG 101.

Restrictions: None

The role of research in providing information for marketing management decision making; problem definition; research designs; sampling procedures; questionnaire design; data acquisition; analysis, interpretation, and presentation of research findings. Prereq.: MKTG 101 and one of (STAT 072, ACTS/MATH 131, or STAT 170 (concurrent ok)).

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Reviews contributions from marketing and the behavioral sciences to analyze and predict purchasing behavior. Specific attention to the factors affecting consumer behavior, the stages in the purchase decision process and models of consumer behavior. Prereq.: MKTG 101 and PSY 001 or graduate standing.

Restrictions: None

Using a combination of readings, discussion, and projects students learn about the necessary components of a successful digital marketing strategy. Students will learn about tactical components of digital marketing including: content marketing, search engine marketing, (including SEO and paid search), social media, digital marketing display, email marketing, and related analytic tools. An emphasis will be placed on how digital marketing strategy integrates with the firm's overall marketing efforts. Prereq.: MKTG 101.

Restrictions: None

Students gain experience collecting and analyzing data common to the field of Marketing. This class will focus on the analytical tools to obtain and interpret data, as well as how to communicate finding. An emphasis will be placed on the use of technology. Prereq.: MKTG 101, MKTG 113 and STAT 072.

Restrictions: None

This course addresses the globalization of marketing management and strategy. Specific emphasis is placed on elements of the global environment, assessments of global opportunities and the development of global product, pricing, promotion, and distribution strategies. Prereq.: MKTG 101.

Restrictions: None

This course examines the strategies, processes and methods that have been proven to successfully launch and manage new products. Cutting-edge tools and techniques used for new-product development will be examined. An in-depth examination of the techniques and processes for managing different stages of product development will be conducted. Based on these principles, students will have the opportunity to develop a proposal for a new product. Prereq.: MKTG 101 and one of MKTG 113 or ENTR 101.

Restrictions: None

Study and integration of major tasks and decisions confronting tomorrow's manager involved in developing marketing strategies. Prereq.: MKTG 101, MKTG 113 or ENTR 101 and an additional Marketing class.

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Timely or innovative course in marketing. Not scheduled regularly.

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Individual advanced study and research under faculty supervision.

Restrictions: None

Advanced individual study or research under supervision of the faculty.

Introduction to marketing problems and opportunities in an international context. Topics include the effects of social, legal, cultural and environmental factors on marketing management; how economic factors aid or hinder marketing plans; and the modifications necessary or prudent in one's marketing mix when dealing with global markets. Prereq.: MBA 251 or consent of instructor

Restrictions:

Undergraduate level students may not enroll.

Enrollment limited to students in the Zimpleman College of Business college.

Study and integration of major tasks and decisions confronting tomorrow's brand manager. Topics covered will include: forecasting demand, managing positioning, identifying consumer segments, handling line extensions and pricing strategy, dealing with IMC issues, and conducting an overall evaluation of a marketing strategy. Prereq: MBA 251

Restrictions:

Undergraduate level students may not enroll.

Enrollment limited to students in the Zimpleman College of Business college.

Special topics seminar. Topics vary.

Restrictions:

Undergraduate level students may not enroll.

Enrollment limited to students in the Zimpleman College of Business college.