College of Business and Public Administration

Marketing

The information on this page pertains to program requirements for students who matriculated in the 2019-2020 academic year.  View requirements for previous catalog years here.

Program Options

Marketing department web site


Program Overview

The Marketing major provides both a theoretical understanding and a managerial/applied perspective regarding the principles of marketing and an understanding of marketing’s interaction with other functional areas of the organization. Through the selection of marketing tracks, marketing majors receive a broad exposure to the diversity of marketing activities and an opportunity to tailor the program to their own interests. Marketing tracks are offered in integrated marketing communications, direct and interactive marketing, marketing management, marketing research and sales. Central to these ends, the courses develop an understanding of the vocabulary of marketing, the process of exchange and the role of relevant information in decision-making. Experience with diagnosing and analyzing marketing problems as well as developing and implementing courses of action is emphasized.

Students of marketing prepare for professional careers in marketing management, product management, marketing research, consumer analysis, advertising management, selling and promotion, brokerage, wholesaling and related positions.


Marketing Major Requirements

The marketing major has a set of required courses along with a series of tracks.  Each student selects one of the tracks and completes a set of mandatory and elective courses in the track.

Course Credits
Business Core Courses
ACCT 041 - Introduction to Financial Accounting 3
ACCT 042 - Introduction to Managerial Accounting 3
BUS 195 - Business Strategy and Policy 3
BLAW 060 - Business Law I 3
BUS 001, 002, 003, 004, 005 - The Business Profession I-V 0
BUS 070 - Globalization 3
BUS 073 - Professional Verbal Communications 2
BUS 074 - Professional Written Communications 2
ECON 002 - Principles of Microeconomics 3
IS 044 - Microsoft Office Tools for Business Analysis 2
IS 075 - Information Technology and Business 3
FIN 101 - Corporate Finance 3
MATH 028 - Business Calculus (or higher) 3
MGMT 110 - Organizational Behavior 3
MGMT 120 - Management of Operations 3
MKTG 101 - Marketing Principles 3
ACTS 131 - Introduction to Probability I, or
STAT 071 - Statistics I
3
ACTS 135 - Mathematical Statistics, or
STAT 072 - Statistics II
3
Marketing Major Courses
MKTG 113 - Marketing Research 3
MKTG 115 - Consumer Behavior 3
MKTG 120 - Digital Marketing 3
MKTG 195 - Marketing Management 3
PSY 001 - Introduction to Psychology (with lab) 4
Marketing Tracks - Select one track from the following:
Integrated Marketing Communications
MKTG 102 - Professional Selling 3
MKTG 106 - Integrated Marketing Communications 3
Select one from the following:
JMC 058 - Introduction to Visual Communication 3
JMC 085 - Public Relations Principles 3
JMC 117 - Strategic Media Planning 3
MKTG 109 - Internet Marketing 3
MKTG 111 - Direct and Interactive Marketing 3
Direct and Interactive Marketing
IS 160 - Database Management 3
MKTG 111 - Direct and Interactive Marketing 3
Select one from the following:
ART 021 - Digital Media 3
ART 114 - Web Design 3
IS 145 - Website Technology 3
JMC 058 - Introduction to Visual Communication 3
MKTG 106 - Integrated Marketing Communications 3
MKTG 109 - Internet Marketing 3
Marketing Management
MKTG 106 - Integrated Marketing Communications 3
MKTG 130 - Marketing Analytics 3
MKTG 170 - International Marketing 3
MKTG 180 - New Product Marketing 3
Marketing Analytics and Research
MKTG 130 - Marketing Analytics 3
Select one from the following:
IS 114 - Advanced IT Apps for Business 3
IS 160 - Database Management 3
STAT 040 - Introduction to R and SAS 3
Select one from the following:
ECON 170 - Introduction to Econometrics 3
JMC 117 - Strategic Media Planning 3
MKTG 102 - Professional Selling 3
MKTG 111 - Direct and Interactive Marketing 3
MKTG 180 - New Product Marketing 3
SCSS 077 - The Art of the Interview 3
Sales and Sales Management
MKTG 102 - Professional Selling 3
MKTG 104 - Sales Management 3
Select one from the following:
MGMT 182 - Human Resource Management 3
MGMT 184 - Leadership and Professional Development 3
MGMT 186 - Compensation and Benefits 3
PSY 060 - Principles of Behavior 3
SCSS 077 - The Art of the Interview 3
TOTAL 72-75

 


Marketing Joint Major Requirements

A joint major in Marketing and another discipline provides students with an opportunity to study Marketing and another, usually complementary subject in some depth.

The courses below must be completed for a joint major with Marketing.  Other courses required depend on what second major gets paired with actuarial science for a joint major.

Course Credits
Business Core Courses
ACCT 041 - Introduction to Financial Accounting 3
ACCT 042 - Introduction to Managerial Accounting 3
BUS 195 - Business Strategy and Policy 3
BLAW 060 - Business Law I 3
BUS 001, 002, 003, 004, 005 - The Business Profession I-V 0
BUS 070 - Globalization 3
BUS 073 - Professional Verbal Communications 2
BUS 074 - Professional Written Communications 2
ECON 002 - Principles of Microeconomics 3
IS 044 - Microsoft Office Tools for Business Analysis 2
IS 075 - Information Technology and Business 3
FIN 101 - Corporate Finance 3
MATH 028 - Business Calculus (or higher) 3
MGMT 110 - Organizational Behavior 3
MGMT 120 - Management of Operations 3
MKTG 101 - Marketing Principles 3
ACTS 131 - Introduction to Probability I, or
STAT 071 - Statistics I
3
ACTS 135 - Mathematical Statistics, or
STAT 072 - Statistics II
3
Courses Required for Marketing Joint Major
MKTG 113 - Marketing Research 3
MKTG 115 - Consumer Behavior 3
MKTG 195 - Marketing Management 3
PSY 001 - Introduction to Psychology (with lab) 4
Three additional upper-level MKTG courses
Completion of Courses Required for Other Discipline in Joint Major varies
TOTAL varies

 


Marketing Minor Requirements

The minor in marketing is designed for students, outside the College of Business and Public Administration, who would like to supplement their degree with a set of skills and understandings in the field of marketing.  The following courses are required.

Course Credits
ACCT 041 - Introduction to Financial Accounting 3
ECON 002 - Principles of Microeconomics 3
MKTG 101 - Marketing Principles 3
MKTG 115 - Consumer Behavior 3
PSY 001 - Introduction to Psychology (with lab) 4
Electives - Select three from the following 9
MKTG 102 - Professional Selling 3
MKTG 104 - Sales Management 3
MKTG 106 - Integrated Marketing Communications 3
MKTG 109 - Internet Marketing 3
MKTG 111 - Direct and Interactive Marketing 3
MKTG 113 - Marketing Research 3
MKTG 120 - Digital Marketing 3
MKTG 130 - Marketing Analytics 3
MKTG 170 - Global Marketing 3
MKTG 180 - New Product Marketing 3
MKTG 195 - Marketing Management 3
TOTAL 25

The Marketing minor may be declared upon completion of ACCT 041.  A total of 6 hours of transfer credit may be applied toward the required courses for the Marketing minor. The Marketing minor must have a 2.00 GPA or above.


Marketing Concentration Requirements

Course Credits
MKTG 113 - Marketing Research 3
MKTG 115 - Consumer Behavior 3
MKTG 195 - Marketing Management 3
PSY 001 - Introduction to Psychology (with lab) 4
One additional MKTG course (except MKTG 101) 3
TOTAL 16

The information in this catalog does not constitute a contract between the university and the student. The university reserves the right to make changes in curricula, admission policies and processes, tuition and financial aid, academic standards and guidelines, student services and any other regulations or policies set forth in this catalog without giving prior notice.