Marketing Minor

The information on this page pertains to requirements for students who matriculated in the current academic year. Students who matriculated in a prior year should view historical catalog information here.

Marketing Minor Requirements

The minor in marketing is designed for students who would like to supplement their degree with a set of skills and understandings in the field of marketing. The following courses are required.

ECON 002PRINCIPLES OF MICROECONOMICS3
MKTG 101MARKETING PRINCIPLES3
MKTG 115CONSUMER BEHAVIOR3
MKTG 120DIGITAL MARKETING3
PSY 001INTRODUCTION TO PSYCHOLOGY (with lab)4
Electives
Select two of the following:6
PROFESSIONAL SELLING
SALES MANAGEMENT
INTEGRATED MARKETING COMMUNICATION
DIRECT AND INTERACTIVE MARKETING
MARKETING RESEARCH
MARKETING ANALYTICS
GLOBAL MARKETING
NEW PRODUCT MARKETING
MARKETING MANAGEMENT
Total Hours22

A total of 6 hours of transfer credit may be applied toward the required courses for the Marketing minor. The Marketing minor must have a 2.00 GPA or above.