Marketing Minor
Marketing Minor Requirements
The minor in marketing is designed for students who would like to supplement their degree with a set of skills and understandings in the field of marketing. The following courses are required.
| Code | Title | Hours |
|---|---|---|
| ECON 002 | PRINCIPLES OF MICROECONOMICS | 3 |
| MKTG 101 | MARKETING PRINCIPLES | 3 |
| MKTG 115 | CONSUMER BEHAVIOR | 3 |
| MKTG 120 | DIGITAL MARKETING | 3 |
| PSY 001 | INTRODUCTION TO PSYCHOLOGY (with lab) | 4 |
| Electives | ||
| Select two of the following: | 6 | |
| PROFESSIONAL SELLING | ||
| SALES MANAGEMENT | ||
| INTEGRATED MARKETING COMMUNICATION | ||
| DIRECT AND INTERACTIVE MARKETING | ||
| MARKETING RESEARCH | ||
| MARKETING ANALYTICS | ||
| GLOBAL MARKETING | ||
| NEW PRODUCT MARKETING | ||
| MARKETING MANAGEMENT | ||
| Total Hours | 22 | |
A total of 6 hours of transfer credit may be applied toward the required courses for the Marketing minor. The Marketing minor must have a 2.00 GPA or above.