Marketing Minor
Marketing Minor Requirements
The minor in marketing is designed for students who would like to supplement their degree with a set of skills and understandings in the field of marketing. The following courses are required.
Code | Title | Hours |
---|---|---|
ECON 002 | PRINCIPLES OF MICROECONOMICS | 3 |
MKTG 101 | MARKETING PRINCIPLES | 3 |
MKTG 115 | CONSUMER BEHAVIOR | 3 |
MKTG 120 | DIGITAL MARKETING | 3 |
PSY 001 | INTRODUCTION TO PSYCHOLOGY (with lab) | 4 |
Electives | ||
Select two of the following: | 6 | |
PROFESSIONAL SELLING | ||
SALES MANAGEMENT | ||
INTEGRATED MARKETING COMMUNICATION | ||
DIRECT AND INTERACTIVE MARKETING | ||
MARKETING RESEARCH | ||
MARKETING ANALYTICS | ||
GLOBAL MARKETING | ||
NEW PRODUCT MARKETING | ||
MARKETING MANAGEMENT | ||
Total Hours | 22 |
A total of 6 hours of transfer credit may be applied toward the required courses for the Marketing minor. The Marketing minor must have a 2.00 GPA or above.