Program Overview
The Marketing major provides both a theoretical understanding and a managerial/applied perspective regarding the principles of marketing and an understanding of its interaction with other functional areas of the organization. Marketing majors receive a broad exposure to the diversity of marketing activities and an opportunity to tailor the program to their own interests. Central to these ends, the courses develop an understanding of the vocabulary of marketing, the process of exchange, and the role of relevant information in decision-making. Experience with diagnosing and analyzing marketing problems as well as developing and implementing courses of action is emphasized.
Students of marketing prepare for professional careers in marketing management, product management, marketing research, consumer analysis, advertising management, selling and promotion, brokerage, and related positions.
Marketing Major Requirements
The marketing major has a set of required courses and three elective courses, two of which must be marketing courses. Students wishing to emphasize a sub-area in marketing should consult with their advisors on the best electives to select.
Course List | Code | Title | Hours |
| ACCT 041 | INTRODUCTION TO FINANCIAL ACCOUNTING | 3 |
| ACCT 042 | INTRODUCTION TO MANAGERIAL ACCOUNTING | 3 |
| BLAW 060 | BUSINESS LAW I | 3 |
| BUS 010 | INTRODUCTION TO BUSINESS | 3 |
| BUS 020 | APPLIED BUSINESS PROFESSION | 2 |
| BUS 030 | CAREER READINESS AND PROFESSIONALISM | 1 |
| BUS 070 | GLOBALIZATION | 3 |
| BUS 195 | BUSINESS STRATEGY AND POLICY | 3 |
| ECON 002 | PRINCIPLES OF MICROECONOMICS | 3 |
| ECON 010 | PRINCIPLES OF MACROECONOMICS | 3 |
| FIN 101 | CORPORATE FINANCE | 3 |
| IS 044 | BUSINESS PRODUCTIVITY TOOLS | 3 |
| IS 125 | OPERATIONS MANAGEMENT AND INFORMATION SYSTEMS | 3 |
| MATH 028 | BUSINESS CALCULUS (or higher) | 3 |
| MGMT 110 | ORGANIZATIONAL BEHAVIOR | 3 |
| MKTG 101 | MARKETING PRINCIPLES | 3 |
| 3-3.5 |
| INTRODUCTION TO PROBABILITY I
and INTRODUCTION TO PROBABILITY I LAB | |
| STATISTICS I | |
| 3 |
| MATHEMATICAL STATISTICS | |
| STATISTICS II | |
| MKTG 113 | MARKETING RESEARCH | 3 |
| MKTG 115 | CONSUMER BEHAVIOR | 3 |
| MKTG 120 | DIGITAL MARKETING | 3 |
| MKTG 195 | MARKETING MANAGEMENT | 3 |
| PSY 001 | INTRODUCTION TO PSYCHOLOGY (with lab) | 4 |
| |
| PROFESSIONAL SELLING | |
| INTEGRATED MARKETING COMMUNICATION | |
| MARKETING ANALYTICS | |
| GLOBAL MARKETING | |
| NEW PRODUCT MARKETING | |
| SPECIAL TOPICS IN MARKETING | |
| INDEPENDENT STUDY |
| |
| DIGITAL MEDIA | |
| INTERNSHIP IN BUSINESS | |
| DATABASE MANAGEMENT | |
| FOUNDATIONS OF VISUAL COMMUNICATION | |
| VISUAL COMMUNICATION METHODS | |
| PUBLIC RELATIONS PRINCIPLES | |
| SPORTS, PUBLICITY, & PROMOTION | |
| PROJECT MANAGEMENT | |
| HUMAN RESOURCE MANAGEMENT | |
| Total Hours | 76-76.5 |
In addition to programmatic requirements, students are responsible for satisfying all requirements of the Drake Curriculum, including Areas of Inquiry (AOI).
Student must also satisfy university graduation requirements for all undergraduate students.