Marketing Bachelor of Science in Business Administration

The information on this page pertains to requirements for students who matriculated in the current academic year. Students who matriculated in a prior year should view historical catalog information here.

Program Overview

The Marketing major provides both a theoretical understanding and a managerial/applied perspective regarding the principles of marketing and an understanding of marketing’s interaction with other functional areas of the organization.  Marketing majors receive a broad exposure to the diversity of marketing activities and an opportunity to tailor the program to their own interests.  Central to these ends, the courses develop an understanding of the vocabulary of marketing, the process of exchange and the role of relevant information in decision-making. Experience with diagnosing and analyzing marketing problems as well as developing and implementing courses of action is emphasized.

Students of marketing prepare for professional careers in marketing management, product management, marketing research, consumer analysis, advertising management, selling and promotion, brokerage, and related positions.