Data Analytics Marketing Concentration

The information on this page pertains to requirements for students who matriculated in the current academic year. Students who matriculated in a prior year should view historical catalog information here.

Program Overview

Data Analytics is a joint program of the Zimpleman College of Business (BSBA) and the College of Arts and Sciences (BS) designed to develop analysts who can work with data to uncover practical insights and support sound and ethical decision-making. Students in either the BSBA or BS may complement the major with an optional data analytics marketing concentration.