Certificate Overview

Designed for students interested in branding and communications careers around the globe, the Global and Multicultural Communication Certificate prepares students to lead strategic initiatives for multinational companies, organizations and NGOs. Students take foundation courses in global branding and multicultural communication. They customize their learning by selecting from a menu of hands-on elective courses on topics like data visualization and crisis communication.

 Certificate Requirements

• Maintain a cumulative and JMC GPA of 2.25
• If pursuing more than one SJMC certificate, students must take all eight prescribed electives.

Course List

Code	Title	Hours
JMC 080	FOUNDATIONS OF STRATEGIC COMM	3
JMC 153	BUSINESS UNUSUAL	3
JMC 154	GLOBAL BRAND STRATEGY	3
Select six of the following:		6
JMC 162	EVENT PLANNING AND MANAGEMENT
JMC 164	CRISIS COMM & ISSUES MGMT
JMC 165	FINANCIAL COMM & INVESTOR REL
JMC 166	LEADING WITH EFFECTIVE COMM
JMC 167	POLLS & PUBLIC OPINION IN COMM
JMC 169	DATA AND VISUAL STORYTELLING
JMC 170	PRINCIPLES OF CUSTOMER RLTNS
JMC 174	INTERNAL COMMUNICATIONS MGMT
Total Hours		15