Program Overview

The Marketing major provides both a theoretical understanding and a managerial/applied perspective regarding the principles of marketing and an understanding of marketing’s interaction with other functional areas of the organization.  Marketing majors receive a broad exposure to the diversity of marketing activities and an opportunity to tailor the program to their own interests.  Central to these ends, the courses develop an understanding of the vocabulary of marketing, the process of exchange and the role of relevant information in decision-making. Experience with diagnosing and analyzing marketing problems as well as developing and implementing courses of action is emphasized.

Students of marketing prepare for professional careers in marketing management, product management, marketing research, consumer analysis, advertising management, selling and promotion, brokerage, and related positions.

Marketing Major Requirements

The marketing major has a set of required courses and three elective courses, tow of which must be marketing courses. Students wishing to emphasize a sub-area in marketing should consult with their advisors on the best electives to select.

Course List

Code	Title	Hours
Business Core Courses
ACCT 041	INTRODUCTION TO FINANCIAL ACCOUNTING	3
ACCT 042	INTRODUCTION TO MANAGERIAL ACCOUNTING	3
BLAW 060	BUSINESS LAW I	3
BUS 001	WELCOME TO BUSINESS	1
BUS 002	CAREER READINESS AND PROFESSIONALISM	1
BUS 003	PERSONAL BRANDING EXCELLENCE	1
BUS 004	PURSUING YOUR NORTH STAR	1
BUS 070	GLOBALIZATION	3
BUS 195	BUSINESS STRATEGY AND POLICY	3
ECON 002	PRINCIPLES OF MICROECONOMICS	3
IS 044	MICROSOFT OFFICE TOOLS FOR BUSINESS ANALYSIS	2
IS 075	INFORMATION TECHNOLOGY AND BUSINESS	3
FIN 101	CORPORATE FINANCE	3
MATH 028	BUSINESS CALCULUS (or higher)	3
MGMT 110	ORGANIZATIONAL BEHAVIOR	3
MGMT 120	MANAGEMENT OF OPERATIONS	3
MKTG 101	MARKETING PRINCIPLES	3
Select one of the following:		3-3.5
ACTS 131 & 131L	INTRODUCTION TO PROBABILITY I and INTRODUCTION TO PROBABILITY I LAB
STAT 071	STATISTICS I
Select one of the following:		3
ACTS 135	MATHEMATICAL STATISTICS
STAT 072	STATISTICS II
Major Requirements
MKTG 113	MARKETING RESEARCH	3
MKTG 115	CONSUMER BEHAVIOR	3
MKTG 120	DIGITAL MARKETING	3
MKTG 195	MARKETING MANAGEMENT	3
PSY 001	INTRODUCTION TO PSYCHOLOGY (with lab)	4
All Marketing majors must take three elective courses (9 hours total), two of which (6 hours) must be MKTG courses.		9
Select at least two of the following:
MKTG 102	PROFESSIONAL SELLING
MKTG 104	SALES MANAGEMENT
MKTG 106	INTEGRATED MARKETING COMMUNICATION
MKTG 111	DIRECT AND INTERACTIVE MARKETING
MKTG 130	MARKETING ANALYTICS
MKTG 170	GLOBAL MARKETING
MKTG 180	NEW PRODUCT MARKETING
MKTG 198	SPECIAL TOPICS IN MARKETING
or MKTG 199	INDEPENDENT STUDY
Select no more than one of the following:
ART 021	DIGITAL MEDIA
BUS 191	INTERNSHIP IN BUSINESS
ECON 170	INTRODUCTION TO ECONOMETRICS
IS 114	ADVANCED INFORMATION TECHNOLOGY APPLICATIONS FOR BUSINESS
IS 145	WEB SITE TECHNOLOGY
IS 160	DATABASE MANAGEMENT
JMC 058	FOUNDATIONS OF VISUAL COMMUNICATION
JMC 085	PUBLIC RELATIONS PRINCIPLES
JMC 117	MEDIA ANALYTICS AND INSIGHTS
MGMT 182	HUMAN RESOURCE MANAGEMENT
MGMT 184	LEADERSHIP AND PERSONAL DEVELOPMENT
MGMT 186	COMPENSATION AND BENEFITS
Total Hours		73-73.5

In addition to programmatic requirements, students are responsible for satisfying all requirements of the Drake Curriculum, including Areas of Inquiry (AOI)

Student must also satisfy university graduation requirements for all undergraduate students..

In addition to programmatic requirements, students are responsible for satisfying all requirements of the Drake Curriculum, including Areas of Inquiry (AOI)

Student must also satisfy university graduation requirements for all undergraduate students..